Beauty Blog
BRAND PROFILE: Rusk
Obsess over Styling with Rusk Styling collection to perfect all styling needs. These products offer color protection, thermal protection and their strengthening complex with quinoa, keratin and silk amino acid protein. The Rusk Styling Collection allows you to build an edgy and strong style using the latest sprays, waxes, gels and many more! Rusk styling products range from "no hold" to "Extreme hold". Deepshine by Rusk - Hair Care Products for Dull, Dry, Brittle Hair! Choose Deepshine products to infuse shine and rich color. All of the Deepshine products feature Micro Pigment Technology and Advance Marine Therapy to ensure intense color, superior condition and radiant shine. Give your blonde some serious shine with PlatinumX daily hair care. Formulated with the optimal amount of violet pigment to neutralize brassiness and yellow tones, these products will enhance your blonde, gray or highlighted hair and amp up the shine. Deepshine Oil Moisturizing Shampoo has a gentle cleansing, sulfate-free formula to rehydrate and revive dry, dull hair. Follow your Deepshine Shampoo with Deepshine Oil Moisturizing Conditioner to detangle and further hydrate hair. It's lightweight, nourishing and color-safe. You can keep your gorgeous color with Deepshine Boost Color Depositing conditioner. They a natural and true to your tone to refresh and enhance your color. RUSK Expert and Educator, Maybe Saylor Rusk designer and color specialist, Maybe Saylor, is known for her ability to seamlessly blend color and create shades that are only dreamt about. She is an accomplished artist in her own right and takes her inspiration from making contrasting colors complementary.
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Whether you are Being Wild with extreme texture or Being Gutsy to build volume, Rusk is for you!
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How-to: Root Concealers
CEO of Beauty Care Choices, Jennifer Coy, is sharing the different types of products to touch up hair roots between salon visits or if you can't get to the salon. Keep your hair looking its best with the best root touch-up products from Beauty Care Choices. You have many types of products to choose from - from powders to sprays, toners and color depositing products. Jennifer shares five different manufacturers videos of their root touch-up products. PLUS, she does demos on her own hair. She shows you powders and sprays right on her own hair, giving you tips on how to get the best covers, tips on how to blend and to keep hair looking fabulous!
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Find out your best product to touch up those roots and cover those greys!
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Pomade - a styling product you can love!
Pomade is a hair styling product that has been used for decades to achieve many different hairstyles. Traditional pomades are oil based and very slick, but the more modern pomades are water based. It's easier to wash out and gives the hair a lighter hold. They are slightly more expensive than oil based ones but allow you to restyle throughout the day. Whether you have long or short hair, want slick backed hair, shiny hair, messy but styled hair, or spiked up hair, pomade is a great styling product to achieve the look and have it last all day long. Choices : A matte pomade has less shine and is best for hair that tends to get greasy quickly with pomade. A sheen pomade has much more shine and would be good for someone with dry hair. You can mix a matte pomade with a sheen pomade to create your own perfect balance. More Choices : If you're new to using pomade, start with one that has a light hold. This will allow you to get a feel for how to style your hair and still allow you to change the style throughout the day. Pomades that give a light hold are soft, and pomades that give a stronger hold are harder. If you have thicker hair, you might want to opt for a medium or strong hold. Try buying several different kinds of pomade to find the one that works best for your hair. Applying Pomade : Wash your hair first; pomades adhere best to clean hair. Apply pomade to towel dried but damp hair. This allows it to mix easily into your hair and looks much better when it dries. A little pomade goes a long way, so start with a small amount. Use your fingers to remove the pomade from the jar, then rub your fingers together to get it on all of your fingertips. Run your fingers through your hair where you want the pomade. Apply it evenly from just near the root to tips or just to the tips if that is where you need it. Do not get the pomade on your scalp. This makes it look greasy and is bad for the natural oils on your scalp. Styles to create : Short hair spikes are achieved by applying pomade to the tips and using your thumb and fingers to gently pull the tips of your hair in the direction you want to spike it. Just repeat this process until you've achieved the spiked look you want. A messy look is perfected using pomade. Apply using your fingertips, starting near the roots and pulling fingers to the tips of your hair; moving in an upward direction. Then gently tousle your hair , move side to side and front to back. Create a slick backed look by combing hair first to remove all tangles. Work the pomade into your hair and use your fingertips to move hair to wards the back of your head. Repeat until all you hair is pointing to the back of your head. Then use the palm of your hand to smooth you hair back, starting from near your hairline. Use pomade on long hair to create lift and separate layers from others. After separating the layers, apply the pomade to the underside of one layer, starting near the root and going down about 1 - 2 inches. Carefully let your hair fall back down on your head and it should be a little lifted off of the layer beneath. Pomade is also perfect for taming a ponytail or braid and keeping it neat throughout the day. Stray hairs and fly-away frizz disappears. You can also apply it lightly to the ends of your hair to hide split ends.
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Pomades come in many formulas for styling hair. Select the right pomade for you.
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BRAND PROFILE: Kenra Professional
Kenra Professional... you see it in nearly every salon. Most of us have had our newly styled hair sprayed with Kenra's Volume Spray #25 at least once. This brand was founded in 1929 with a "no Tweeze" wax as a single product. That continued until the brand was purchased by barber and entrepreneur Henry J. Meyers in 1959. In 1960, the Kenra hair care line was launched, in 1987 Kenra Volme Spray 25 was launched and, in 2004 the Kenra Platinum line made its appearance. After that, in 2012 Kenra launched their color system and their Platinum Blow Dry Spray won the Stylist Choice Award! But that wasn't their only Stylist Choice Award, in 2016 they received another for the Volume Spray 25 for the 13th time! Henry Meyers came to America with his Dutch parents in 1920 as a wide-eyed, adventuresome 10-year-old. They came to escape the Nazi occupation of their homeland and to pursue freedom and prosperity. Henry grew up in the Grand Rapids, Michigan area. He remained active in Kenra until he was diagnosed with esophageal cancer in 2000. On March 6, 2001, the beauty and barber supply industry lost one of its pillars, one of its very best, but we are all better off for Henry Meyers having dared, cared, and shared! Kenra Professional develops award-winning, performance-driven products. The ease of using these products gives consumers the trust and confidence to achieve their desired look and style. Kenra Professional offers classic Kenra products and Kenra Platinum is a luxury hair care line. All styling products are formulated with thermal protection as well as performance in heat styling! Kenra Professional offers a complete range of high-performance products combined with straightforward and accessible education giving stylists the confidence to address every client’s need, and consumers the ease of use at home with amazing professional products.
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Kenra Professional develops award-winning, performance-driven products!
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Discover Zoya Gelie Cure Nails
Learn all about how to treat, correct, and protect your nails with their amazing "Big 10 Free" Naked Manicure polishes with Beauty Care Choices CEO, Jennifer Coy, daughter Jane Coy, and Rebecca Isa, Creative Director of Zoya. Rebecca walks Jane through an all-inclusive demo of using the Gelie-Cure system as Jane gives a real time review on the products. Bonus! A quick history on how Zoya polish came to be and why it is so important to them to be free of the 10 biggest toxins found in nail care products from an exclusive special guest!
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Learn all about how to treat, correct, and protect your nails with their amazing "Big 10 Free" Naked Manicure polishes
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Heat Protectants
What is a Heat Protectant? A heat protectant is something that adds moisture to your hair while forming a protective barrier that reduces moisture loss when heat is applied to your hair shafts. Protectants are generally made with a formula that includes the combination of two silicones "“ cyclomethicone and dimethicone. While cyclomethicone moisturizes your hair, dimethicone coats it, making it smooth and preventing moisture loss. Most conditioners, leave-ins, and detanglers contain dimethicone, which leaves your hair feeling smooth and looking shiny. 4 Benefits of Using Heat Protectants Heat protectants smooth the cuticles on your hair shaft, making your hair less porous and therefore less prone to frizzing up in humidity. It restores moisture to your hair. Your hair is constantly thirsty for moisture. Using a protectant, especially before you heat style your hair, will keep your hair conditioned despite the heat. It prevents moisture loss by adding a protective layer on top of your hair shaft. This makes your hair less likely to lose moisture through the day because of factors like dehydration, heat, and a dry environment. It makes your hair more manageable by lubricating it, which means that your hair is easier to detangle and great to touch. 6 Tips to Protect Hair from Heat Damage Invest in good heat-based tools like the GHD Platinum+ Smart Styler. No matter how much you try to protect your hair, a bad tool is likely to leave irreparable damage. It is essential that you use a good heat styling tool that has ceramic or tourmaline plates and an adjustable heat setting. Use low temperatures for fine hair as it does not require a lot of heat to get the job done. Start at the lowest heat setting and work your way up to find the right temperature for your hair. Never use temperatures that go over 275-300 degrees Fahrenheit. Treat your hair with weekly hair mask and oiling sessions to ensure that it stays in top condition. Get advice from your hairdresser on what the best way to style your hair would be. If you barely use heat styling tools, get a professional to do it on the special occasions. Not only will it look great, but it is likely that they have a better heat protectant. 5 Things to Know About Heat Protectants Alcohol. Alcohol is a base for the ingredients to stay dissolved in; once sprayed, it evaporates. While this may protect your hair from the heat to some extent, the alcohol is likely to have a drying effect once it evaporates from your hair, leaving your hair feeling sticky and crunchy, so alcohol-based products are not recommended for dry hair. Silicone. Silicones, commonly dimethicone, forms a layer on your hair and makes your cuticles lie flat, so your hair doesn't frizz. You can find this ingredient in your everyday conditioner too! But remember, if you have oily hair, find a product with minimum silicone, as it will build up and make your hair greasy and flat. Not a good look! Hydrolyzed Wheat Protein. This stuff is the bomb! This is what your hair will soak up, and it will help nourish it. It makes your hair soft. Your hair is made up of amino acids, which are broken down when heat is applied to them. This minimizes the damage since it is the wheat protein that is broken down and not the protein present in your hair. PVP /Dmapa Acrylates Copolymer. That's a mouthful but don't be intimidated by how it sounds. PVP, like silicones, helps in coating your hair and detangling it. Fewer snags and more protection! Quaternary 70. Found in higher end products, this helps to keep hair frizz free after heat styling. This keeps your hair smooth until you wash it again instead of wearing out as you get through your day.
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4 Benefits of Using Heat Protectants
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BRAND PROFILE: MEDIceuticals
Health hair starts with a healthy scalp. Mediceuticals Laboratories, based in New Jersey USA, has unique dermatological products that help the hair and scalp to be in optimum condition. The products help reduce hair loss and thinning hair. Mediceuticals also provides effective methods of treatment for a wide range of specific hair and scalp problems. The products are composed of natural, non-aggressive ingredients and raw materials. They have wax, oil SLS and lipid free formulas. X-foliate - Treats Dandruff, Seborrheic Dermatitis and Psoriasis of the Scalp Persistent Dandruff & Psoriasis Treatment Shampoo. Controls Flaky, Itchy Scalp. Treats Persistent Dandruff & Psoriasis. Safe for Color Treated Hair. Non-Drying, Conditioning Formula. Rinses 100% Clean Bioclenz -Gently Cleanses and Promotes Healthy Hair Growth . A Normal Scalp & Hair Antioxidant Shampoo that is Gentle, Healthy & SLS Free Formula. Fortified with Antioxidant Vitamin Complex. Safe for Color-Treated Hair. Enhances Manageability and Imparts Shine. Weightless Formula Rinses 100% Clean Solv-X Removes Excess Oil and Cell Buildup . Oily Scalp & Hair Treatment Shampoo. Treats and Controls Seborreah Dermatitus. Treats and Controls Excessive Oily Scalp, Hair & Skin. Reduces Inflammation and Irritated Scalp and Skin. Color Safe Conditioning Formula. Weightless and Rinses 100% Clean Mediceuticals treatments have been used for decades by many professionals in the United States. Mediceuticals was launched in the Netherlands in October 2010. Due to the demand, the European market has grown extensively. Currently, Mediceuticals is available in the Netherlands, Belgium, Germany, United Kingdom, Italy, Bulgaria, Romania, Greece, Cyprus, Poland the Baltic States and Malta. Internationally, Mediceuticals is also growing and currently available in Hong Kong, South-Africa, New-Zealand and Singapore. .
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MEDIceuticals - hair and scalp treatments, an advanced anti thinning hair system to stop hair loss
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BRAND PROFILE: Pravana - Groundbreaking & Cutting Edge Products
Brand Promise:. To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives. Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists". The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things . The brand's core mission is to provide unparalleled, high-performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry. They take a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients, and a built-in charitable contribution for every purchase made - donating a portion of each sale to the City of Hope. All of their hair care products are always free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products, but known to be harmful to users or the environment. This hybrid approach, which marries time-proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people. Pravana's product lines include: Nevo - Pravana's Care system is 100% Vegan & Gluten Free. They use exclusive Drops of the Amazon elixir and have 100% Biodegradable Packaging. Chroma Silk Vivids - An innovative 3-part regimen to gently cleanse, hydrate, and effectively seal hair, ensuring long-lasting color protection to keep color as vibrant as ever. The Perfect Blonde - Say goodbye to brass forever with this Purple Toning regimen from the brand that knows color! Pravana is utilizing a special dye formula to beautifully transform and refine the tone of blondes everywhere. Color Protect - Improves manageability and color longevity, while adding shine and smoothness. This collection features a shampoo and conditioner that are clinically proven to ensure color lasts up to 60 washes and improves smoothness. Intense Therapy - Pravana's reparative line. This collection features a Cleanse, Condition, and Masque to help reduce breakage, and improve manageability, smoothness, strength, shine, and softness of the hair. Purify & Revive - Features a priming demineralizing spray that is infused with plant-based lactic acid to help remove hard after deposits and leave strands weightlessly volumized. Truity - Truity is a color-safe care collection formulated without animal-derived ingredients, parabens, phthalates, mineral oil, artificial colorants, and synthetic dyes. The shampoo is made from 86% naturally derived ingredients, and the conditioner is 95%. Use PRAVANA Hair Care Products to style, repair, and hold your hair beautifully! .
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Use PRAVANA Hair Care Products to style, repair, and hold your hair beautifully!
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BRAND PROFILE: OSIS+
OSIS+ is styling products for every style from volumized curls to the most extreme hold. Made, by Schwarzkopf, OSIS+ has been all about amazing hair that is finished to perfection for over 100 years. If you want to create your own individual look, OSIS+ products will be your solution to even the most extreme looks. Creating your look is easy! Prep your hair for your style. You can select the Magic Shine Serum, Flatliner 3 Heat Protecting spray, Tame Wild Smoothing anti-Frizz Cream or use a combination of these. Create a style. Grab the Fab Foam, Thrill Fiber Gum, Grip Extreme Hold Mousse, Dust-in Mattifying Powder, Flexwax, G.Force Strong Hold Gel and more. If you need it to style, OSIS+ has it. Finish the look. With six different hair spray choices, you'll keep that style exactly how you want it all day long!
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OSiS Hair Styling Products can take hair where you never dreamed it could go!
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Combs - The right one, the right way!
Why do most men carry a comb and most women carry a brush? Using the right comb can make all the difference in your style. Combing your hair the right way can be much less damaging to your hair and is likely to break hair. Today's combs can come infused with oils or copper, tourmaline or ions to keep hair smooth and add shine. Types of Combs: Wide Tooth Comb - curly haired girls best friend. You need this tool if you want hydrated, healthy locks. A large wide-tooth comb is essential for detangling hair in the shower, and, if you have curly hair, you should use it while conditioning your hair so that every single stand gets the right amount of moisture and nourishment. Tail Comb - when you want to add a little drama to your hairstyle, this skinny tool creates the best statement hair part. A tail comb lets you create a severe center, dramatic deep side or even a zigzag part. It is perfect for creating clean sections for braids. TIP: To create the most perfect line, firmly press the point of the tail comb onto your head as you create the part. Heat Resistant Comb - Once you get the hang of it, this is the best comb to use with a flat iron when you want perfectly straight hair because it can guide and control a section of hair without melting from the iron. Teasing Combs : For Teasing & Creating Volume - They come in different variations, some have more than one row of teeth and others have one row but the teeth are varying lengths. They are specifically designed for backcombing and teasing hair to create volume and lift. The handle is either long and pik like, similar to a rat tail's, or has 3-5 prong-like teeth used to section and lifting. Fine Tooth Combs : For Straight, Short & Fine Hair - They are sometimes called fine toothed combs or traditional combs, and have fine, narrow teeth. They are great for men and are used for hair cutting and styling. Comb Materials - What it's made of. Plastic : these types of combs are very common, inexpensive and water resistant. They can also break easily. If you buy a transparent type, it will be easier to clean. Bone : made with the bones of animals, but there are safer and better materials that are an alternative to bone. Metallic : Made with metals such are aluminum. They are smooth, water-resistant and cannot be broken easily. They are best suited for style, cutting hair and letting the hair lie flat. Horns : Made up of keratin and animal horns. They are expensive, but smooth and gentle on the hair. This type of comb is not water resistant. Wood : Made of wood such a boxwood, cherry or other find wood. They are also called natural combs. They can be very nice on the hair if they are completely silky. When used gently, they can lessen breakage. This type of comb is not water resistant, so it cannot be cleaned with water, only oil. Combing Tips Don't use a fine toothed comb on wet hair as it will cause breakage. Use a comb that has seamless teeth to avoid snagging hair. Always clean combs after use to extend the life of the comb. Use combs that don't have sharp ends so you don't hurt your scalp and hair.
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Using the right comb can make all the difference in your style!
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