Beauty Blog

Remember that firm, bouncy skin you had as a teen? Of course! Our skin looked that way because our dead skin cells self-exfoliated and our cell matrix was full and thick. First, some definitions: Skin: the largest organ of our body, keeps everything together and is the part of our structure we show to the world. Skin Matrix: the jelly-like fluid between the skin cells that is made up of hyaluronic acid, sugars, salts and chondroitin sulfates bound by essential fatty acids. Skin's Acid Mantle: made of water from the sudoriferous gland and sebum from the sebaceous gland that blend on the skin's surface. They form the biofilm, the "acid mantle". This is what protects contaminants from penetrating and damaging the skin. The sebaceous gland under your skin secrets sebum, an oily, waxy substance. Sudoriferous gland is what produces sweat. Skin's Microbiome: the billions of friendly living organism on you skin. These skin flora create the eco-system on your skin, invisible but keeps skin healthy. Homeostasis: living systems with a tendency to be relatively stable, to maintain the equilibrium between dependent and inter-dependent processes. Transdermal: capable of delivering the ingredient into the circulation for systemic effect, i.e it passes through the skin's outer layer as opposed to "topical" which sits on the skin. So, what does it take to keep skin healthy. It takes the right ingredients both inside and out to keep it glowing. It takes a plump matrix, a healthy acid mantle and a homeostasis microbiome Plump up the matrix . From the inside with lots and lots of water and eating essential fatty acids. From the outside: Exfoliate the dead skin and cleanse the skin using a gentle alpha hydroxy acid. Once this is done, your skin is very vulnerable. Your skin has lots water and its protective acid mantle. . Apply a cream with a transdermal delivery system to put nutrients and essential fatty acids back into the skin to help restore homeostasis; these include retinol, vitamin C, plus hyaluronic acid to plump up the matrix. Maintain a healthy Acid Mantle and Microbiome . Avoid harsh soaps with ingredients like alcohol, triclosan or even classic soap. These are all very alkaline and your acid mantle prefers a slightly acidic environment, a pH of 5. Use only gentle, mild exfoliants. Those lovely little bacteria that keep your skin healthy really hate a harsh scrub. Keep skin care products simple. You and your skin do not need the perfumes, colorants and texturants. Avoid preservatives when possible. They have one function. They kill bacteria. That may be great in making product with a long shelf life, but it will also kill that good bacteria on the skin. TIP: products with no water - 100% oil or a solid - do not have or need a preservative. Eat healthy. Your gut microbiome talks to your skin and can create problems like inflammation and acne.

Beauty Care Choices CEO Jennifer Coy loves Varis, and we do too! Join in as Jennifer does a quick demo on Jane Coy and explains why she loves this dryer!

Lips! They come in many unique shapes, colors, and sizes. Some have lips with a peaked cupid's bow while others may have an undefined cupid bow. Some may have full lips while others have thinner lips. Whatever your case may be, who says you can't have big & juicy, kissable lips? Don't worry; there is no need for lip fillers and lip implants to get your lips looking beautiful and plump! We will discuss a few of many hacks and simple tips to easily make your lips look and feel bigger. Exfoliate. When you exfoliate your lips with a lip scrub , you get rid of the 'skin' flakes and dead skin cells on your lips. Not only do you give your lips a more youthful appearance but while scrubbing, you are boosting circulation which gives your lips a natural plump effect and natural rosy tint! Tip: Try slightly buffing the lip scrub on your lips with a clean toothbrush. Line Your Lips. Overline your lips with lip liner to make them appear bigger but don't over-do it! Focus on the cupids bow area and over line slightly and then join with your natural lip line. In doing this, you won't have to overline your entire lips which will keep your lips still looking natural but with a "fuller" effect. Use Two Different Lip Colors. Apply the darker shade of the two all over your lips and then take the lighter color and apply in the middle of your lips and blend outward. Doing this trick will give your lips that pouty, plump look . Line Your Lips with Concealer. After applying your lipstick, outline the outer edges of your lips with a bit of concealer . This simple trick will make your lipstick and lips pop! Highlight. Add some highlighter to your cupids bow and center of your bottom lips. The subtle highlight will give the illusion of your lips protruding outward. We hope these hacks and tips help you to achieve kissable, lovable lips! 💋

Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders Shasta Lake, CA 1-7-2020 - Jennifer Coy, CEO of Beauty Care Choices, an e-commerce beauty products company located in Shasta Lake, CA has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Jennifer was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. "We are honored to welcome Jennifer Coy into the community," said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. "Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world." As an accepted member of the Council, Jennifer has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum and at members-only events. Jennifer will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com and to contribute to published Q&A panels alongside other experts. Finally, Jennifer will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team. "I am so excited to join the Forbes Business Council," said Jennifer Coy. "It is truly an honor to have been accepted and I am really looking forward to both the mentorship and mentoring I will experience. Being a business owner in the fast-moving and ever-changing world of e-commerce and beauty products brings many challenges. Being a Forbes Business Council member will give me some of the best resources to continue to grow and thrive in today's retail beauty market." ABOUT FORBES COUNCILS Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded the Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

XFusion is keratin hair fibers, made to blend perfectly with your hair to cover sparse or thinning areas or conceal hair loss. Easy to apply and easy to wash out with shampoo. The keratin fibers are made from a natural wool that imitates your natural hair, so the fibers look natural. They contain tiny ridges to keep them in place all day long, even in harsh weather. The fibers are pure and organic, made from the same keratin protein as human hair. The patented application system evenly disperses the fibers in under 30 seconds with immediate results. XFusion fibers are completely undetectable. They do not run or stain, but remove easily with shampoo. XFusion Keratin Hair Fibers are manufactured by Spencer Forrest, Inc., the leader in cosmetic hair-loss treatment since 1981. XFusion Keratin Hair Fibers come in nine natural shades.

CEO Jennifer Coy and President David Coy go in depth on how Beauty Care Choices got started and a little into there backgrounds in business. They also gave a quick tour of our amazing facilities, and meet some of our staff! Watch the end to find out the funny story of BCC12-base!

Just four products, but a whole lot of benefits. Ethica hair care is anti-aging and hair re-growth solutions. Achieving these benefits can be both complicated and technical. As with everything, there is no one miracle ingredient, but rather a formulation that includes the right ingredients in the right amounts to gain the maximum benefit. The daily shampoo gives you an exceptional anti-aging and active stimulation experience, it's a complete product for your hair, scalp, and hair follicle. It accelerates hair growth while reducing shedding. It also adds volume and shine as it reduces frizz. The daily conditioner compliments the shampoo and increases the anti-aging and hair growth benefits. Hair is hydrated and protected. Ethica's Ageless Daily Topical spray-on solution adds to overall hair density and is great for use on the front hairline. It also gives your roots a little lift as it delivers nutrients deep into the hair follicle. Corrective Daily Topical is your choice is your hair needs some advanced care. You can spot treat your problem areas and achieve powerful results. This product is also great for after chemotherapy to rebuild the hair follicle. Ethica Beauty Products are all alcohol, fragrance, gluten, paraben, & sulfate free.

A mung bean (Vigna radiate) is a legume that is rich in antioxidants and phytonutrients. Looking sort of like an oval- shaped pea, the plant is native to South America. Also known as Green Gram or Golden Gram, this bean is packed with nutrients and is a common food in most Asian countries. Mung beans are also antimicrobial and anti-inflammatory. When made into a powder, it is mildly abrasive and perfect as part of a face mask. They also have the ability to help increase skin cell activity, slow the loss of elasticity and increase the firmness of skin. The mung bean and mung bean extracts are best used as anti-aging additives in skin care products. They have very high free-radical scavenging rates and anti-oxidant capacity. Mung beans are also a very healthy part of a diet. Eaten either as a soup by boiling the beans or as sprouts, they have many health benefits including reducing stress & anxiety, bolstering the immune system, promoting cardiovascular health and helping keep your digestive system healthy.

Cocktailing is combining two or more beauty products to get the best benefits and streamline your beauty routine. Customizing your own skin care is a trend that is growing. Why? Because your skin is unique and has its own needs and issues. Mixing ingredients helps to maximize your skin care benefits. The best way to cocktail is to place a small amount of each product in your hand, and then rub your hands together to emulsify and blend before applying to your face. If you are mixing two ingredients into one bottle, be sure they will work well together and not fight each other. Some combinations that work well together: Niacinamide & Retinol. Together they are a powerful antiaging combination that also helps with age spots, discoloration and wrinkles. Vitamin C & Retinol. These powerful antioxidants promote the production of collagen and protect from free radicals. Hyaluronic Acid & Tanning Drops & Moisturizer. Get your glow on as you deeply hydrate and lock in the moisture. When you cocktail products there are some tips that will make you more successful. Make sure the ingredients you choose to combine are of a similar liquid consistency. For example, you could combine your toner with a serum or a treatment product. Products with an oily consistency do not stay blended well together. They will, however, stay combined long enough to apply to the skin if you emulsify and apply quickly. If you are combining in a bottle, remember to shake it well before each use. Most cream products do not work well in a cocktail. You can however add a couple of drops of a facial oil into your moisturizer before applying it. .

Here at Beauty Care Choices, we have talent in our staff! CEO Jennifer Coy and Celene Alvarez do a glam makeup tutorial using just a few of the amazing products we sell at Beauty Care Choices. Brands such as Jane Iredale, Mirabella, Hynt, Sorme', Dermalogica, Bodyography, and so many more! Tune in to watch this beautiful transformation! Celene does a great job!